First off, A horizontal portal refers to an Internet portal site that offers a broad range of content and services. Examples could be Rediff, Yahoo!, MSN, AOL etc.

Few days ago LiveMint covered In.com, Web18 launched In.com today. I just explored it and it is really good. Asutosh reported on his blog that Web18 bought the domain for 2 crores! The domain name is pretty cool, and if it is not a rumor then In.com is good domain to have, even if it costs them 2 crores. It goes well with the desi-web these days!

You need to have an invite to access the site .I left my mail id there and the message says it will take me a couple of weeks to get an invite. I also left my mobile number there but got this message. Got invitation, and even got shekhar@in.com as my ID there, which was again another cool ID to have!

In.com comes very close to which was needed for the desi-web for long time, a good UI & UX and easy to use unlike other portals Rediif, Indiatimes, Yahoo! etc… Here are some screenshots…

For now, In.com appears to be a massive meta-search and aggregator in the making; seems to be an attempt to make it the de-facto destination for searching for news, music, travel, videos, games and all kinds of classifieds. Here are main sections…

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HealthcareMagic launched it’s new product BabyMagic Beta last week. Some people have asked us questions so thought of consolidating them here. BabyMagic is still in BETA, please visit and give me your feedback on comments or send me a mail on Shekhar@HealthcarecareMagic.com

What is Baby Magic?

Baby Magic is a personalized portal to provide information to prospective parents, pregnant mothers and to the parents who have children within the age group of 1 to 3 years. The portal will provide week by week information about what to expect when you are expecting. The precautions, the myths, common remedies, Dos and Don’ts. The portal also provides similar information on a month on month basis for babies from 0 months to 36 months.

What is Unique About it?

The BabyMagic portal has a “chat with a doctor” feature. If the parents have any question while reading the content on our portal or have any specific query related to conception, infertility, pregnancy, vaccination and child care, the parents can click “chat with a doctor” button and have live chat with a doctor in REAL TIME.

What are the new features coming up?

The beta launch has only static content. Going further, parents can subscribe to a newsletters and they will get a weekly email (during pregnancy) and monthly newsletter and vaccination reminder (after child birth). If the parents (and expecting parents) require appointment fixing with gynaecologists, paeditricians and infertility specialists, they can do it through the portal.

So what is it finally?

A complete package for “celebrating parenthood”. A must-register feature. Your Child is Special. What’s more, it is totally FREE.